Course curriculum

  • 1

    Welcome to The Seven Principles of Marketing

    • Welcome to The Seven Principles of Marketing!

    • An Introduction to the 7 Ps

    • How to use this course
  • 2

    Module 1: Product

    • Module Introduction

    • Lesson 1 : The Core Product

    • Lesson 2: The Actual Product

    • Lesson 3: The Augmented Product

    • Lesson 4: The BCG Matrix

    • End of Module Quiz!
  • 3

    Module 2: Place

    • Lesson 1: Physical Location

    • Lesson 2: Design and Look of Your Outlet (Online or Physical Store)

    • Lesson 3: Ease of Purchase & Repeat Purchase

    • End of Module Quiz!
  • 4

    Module 3: Promotion

    • Module Introduction

    • Lesson 1: Online Promotion

    • Lesson 2: Offline Promotion

    • Lesson 3: Do you know where your customers are?
  • 5

    Module 4: Price

    • Lesson 1: Price vs Value
  • 6

    Module 5: Process

    • Lesson 1: Let's get a process in place

  • 7

    Module 6: Presentation

    • Lesson 1: How to present your product
  • 8

    Module 7: People

    • Lesson 1: Your audience